AP Service Website Redesign
Improving search and content accessibility for journalists, inspired by Reuters’ real-time model.
Project Overview
The Associated Press (AP) is one of the world’s leading news agencies, but its digital service platform has long lagged behind competitors like Reuters and AFP. Journalists often struggle with AP’s limited search functionality, cluttered navigation, and lack of real-time updates, challenges that slow down newsrooms where every second matters.
Role
UX/UI Designer, led the end-to-end redesign process, from competitor analysis and wireframes to high-fidelity mockups and final case study presentation.
Timeline
4 weeks, Research & competitor analysis (1 week), Wireframing (1 week), High-fidelity design (2 weeks).
For over 12 years, I worked in newsrooms where global media outlets relied daily on Reuters, AFP, and Associated Press. Each platform had strengths: Reuters provided minute-by-minute updates, AFP specialized in curated packages, and AP offered broad coverage. Yet AP consistently lagged in usability, especially in its search function.
This case study explores how AP’s service platform could be redesigned to better serve journalists working under tight deadlines.
Problem
Journalists depend on fast, reliable access to breaking news. While Reuters and AFP excel in different areas, AP creates unnecessary friction.
Search limited to broad topics instead of live updates
Content difficult to filter by type (video, images, articles)
Cluttered navigation that slows down workflow
Lack of real-time coverage compared to Reuters
Design Principles
To address these issues, I set the following principles:
First
Speed First
→ Prioritize immediate real-time updates
SECOND
Powerful search
→ Allow filtering by content type and time.
THIRD
Clarity
→ Clean layout with one primary action per screen.
Step 4
Consistency
→ Unified design language across all content types.
Process
I began by analyzing competitor flows. Reuters updates in real-time with multiple content formats. AFP offers curated content within 24 hours. Using these as benchmarks, I sketched layouts and wireframes for AP that emphasized a strong search experience and live feed integration. Wireframe explorations included:
A homepage with a universal search bar
Tabs for Articles, Video, Images, Live Updates
A clean dashboard layout where the latest content appears first
Solution
The redesigned AP Service platform introduces:
Universal search with advanced filters (content type, time range, relevance).
Real-time dashboard with breaking news updates.
Clear navigation with a focus on speed and simplicity.
Responsive design that works across desktop and mobile.
Outcome & Next Steps
The redesign demonstrates how AP could match or surpass competitors by focusing on speed, clarity, and a powerful search system. For journalists, this means less wasted time, faster reporting, and a smoother workflow under pressure. For my portfolio, this case study highlights my ability to combine industry insight with design problem-solving to deliver impactful improvements.
BEFORE
The original AP service platform was cluttered and inefficient. Stories were grouped into broad categories, making it difficult to follow live updates. The search function was limited, and journalists often struggled to filter by type (articles, videos, or images). This outdated interface slowed down workflows in high-pressure newsroom environments.
AFTER
The redesigned AP platform introduces a Reuters-style continuous feed, where stories appear in real time and can be filtered by text, video, images, and packages. Breaking news headlines are highlighted in red for instant visibility. The layout is clean, modern, and optimized for desktop — allowing journalists to quickly find and report stories without friction.