Grandly
Step into the journey of a unique project. Here, I unravel the threads of my thought process and exciting steps taken from inception to execution.
Introduction
Grandly is a concept app designed to make everyday life easier for older adults. Many seniors struggle with fragmented apps, one for groceries, another for rides, another for reminders, which makes daily routines harder to manage. Grandly brings these essential services into a single, accessible platform.
From the start, accessibility shaped the design. The interface uses large, easy-to-read text, clear navigation, and screen reader support to ensure that no task feels overwhelming. Whether it’s booking transportation, tracking steps, or setting medication reminders, Grandly helps seniors stay independent and connected with less effort.
I began by identifying the daily routines that seniors rely on the most: meals, transport, caregiver booking, steps tracking, and pill reminders. These became the foundation for the Grandly app. Instead of designing everything at once, I broke the experience into small, testable flows to see how they could fit into a single, consistent platform.
The first wireframes were deliberately simple, using grayscale blocks and large card-like buttons to make navigation obvious. This let me focus on structure rather than visual polish. I experimented with different layouts to see how many actions could fit comfortably on one screen without overwhelming the user.
Key explorations included:
Home screen hub → Large cards for top services, giving seniors a clear one-tap entry point for daily tasks.
Profile layout → Minimal design showing only the most essential information like address and caregiver contacts. Optional fields were removed to reduce friction.
Navigation design → Clear, predictable patterns where each screen has a single main action. This reduces cognitive load and prevents confusion from hidden menus.
These wireframes provided an early way to validate the idea and made it easier to refine the design before investing in high-fidelity visuals.
Results
The Grandly project evolved from simple wireframes into a complete, high-fidelity case study. Nosheen now has a polished portfolio piece that clearly shows her problem-solving process, accessibility-focused design principles, and six world-class screens. The outcome is a recruiter-ready story that demonstrates both her UX thinking and her ability to deliver clean, modern solutions that make life easier for seniors.
Conclusion
As we arrive at the conclusion of this project's journey, it's time to reflect on the impact of my efforts. Here, you'll find a detailed analysis of the results, showcasing both quantifiable achievements and qualitative advancements. But it's also a chance for learning and growth. I'll share the insights I gleaned along the way and the lessons that I'll carry forward into my future endeavors. This retrospective is not just about celebrating success; it's about continuous improvement and a deep-seated passion for transforming challenges into triumphs.