Grandly, an easier day for seniors

Introduction

Welcome to a deep dive into one of my favorite projects! I'm excited to walk you through this journey, revealing how I navigated from the initial concept to the final realization. It's a story of innovation, resilience, and problem-solving, and I'm thrilled to share this intimate look at the process that led to the successful completion of this endeavor.

Challenge

Every exciting project starts with a significant challenge. In this case, I was confronted with a situation that required a fresh perspective, a complex problem that was crying out for a unique and innovative solution. This section aims to thoroughly unpack the intricacies of the challenge at hand, delving into the underlying roots of the issue, its wider implications, and why it presented such a compelling problem to solve.


Solution

The solution is where creativity truly comes to life. Here, you'll get a behind-the-scenes look at how I managed to convert the challenge into a groundbreaking solution. I'll share the strategies I devised, the processes I used, and the technologies I harnessed to tackle the task at hand. This part of the journey is all about turning ideas into tangible, workable solutions, and I can't wait for you to see how this project unfolded.

Big & Clear Text
Readable typography with a minimum of 18–20px body size, generous spacing, and high contrast to reduce eye strain.

Big & Clear Text
Readable typography with a minimum of 18–20px body size, generous spacing, and high contrast to reduce eye strain.

Obvious Actions
Large tap targets (at least 44px), with one clear primary action per screen so users always know where to go next.

Obvious Actions
Large tap targets (at least 44px), with one clear primary action per screen so users always know where to go next.

Accessible by Default
Support for screen readers, logical focus order, and WCAG-compliant color contrast to ensure inclusivity.

Accessible by Default
Support for screen readers, logical focus order, and WCAG-compliant color contrast to ensure inclusivity.

Speak Plainly
Labels are used instead of relying only on icons or technical jargon, making the interface easier to understand.

Speak Plainly
Labels are used instead of relying only on icons or technical jargon, making the interface easier to understand.

DESIGN PRINCIPLES

DESIGN PRINCIPLES

DESIGN PRINCIPLES

I began by identifying the daily routines that seniors rely on the most: meals, transport, caregiver booking, steps tracking, and pill reminders. These became the foundation for the Grandly app. Instead of designing everything at once, I broke the experience into small, testable flows to see how they could fit into a single, consistent platform.

The first wireframes were deliberately simple, using grayscale blocks and large card-like buttons to make navigation obvious. This let me focus on structure rather than visual polish. I experimented with different layouts to see how many actions could fit comfortably on one screen without overwhelming the user.

Key explorations included:

  • Home screen hub → Large cards for top services, giving seniors a clear one-tap entry point for daily tasks.

  • Profile layout → Minimal design showing only the most essential information like address and caregiver contacts. Optional fields were removed to reduce friction.

  • Navigation design → Clear, predictable patterns where each screen has a single main action. This reduces cognitive load and prevents confusion from hidden menus.

These wireframes provided an early way to validate the idea and made it easier to refine the design before investing in high-fidelity visuals.

The Result

The Result

Clean Design

Clean Design

Results

The Grandly project evolved from simple wireframes into a complete, high-fidelity case study. Nosheen now has a polished portfolio piece that clearly shows her problem-solving process, accessibility-focused design principles, and six world-class screens. The outcome is a recruiter-ready story that demonstrates both her UX thinking and her ability to deliver clean, modern solutions that make life easier for seniors.

Results

The Grandly project evolved from simple wireframes into a complete, high-fidelity case study. Nosheen now has a polished portfolio piece that clearly shows her problem-solving process, accessibility-focused design principles, and six world-class screens. The outcome is a recruiter-ready story that demonstrates both her UX thinking and her ability to deliver clean, modern solutions that make life easier for seniors.

Conclusion

As we arrive at the conclusion of this project's journey, it's time to reflect on the impact of my efforts. Here, you'll find a detailed analysis of the results, showcasing both quantifiable achievements and qualitative advancements. But it's also a chance for learning and growth. I'll share the insights I gleaned along the way and the lessons that I'll carry forward into my future endeavors. This retrospective is not just about celebrating success; it's about continuous improvement and a deep-seated passion for transforming challenges into triumphs.

Process